Thomas J. Watson: 'Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.'

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

In this blog article, we will explore the quote by Thomas J. Watson, "Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people." At first glance, this quote emphasizes the significance of balancing functionality and visual appeal in the world of business design. It reminds us that design should not only serve the interests of the company but also the needs and preferences of people. This straightforward interpretation highlights the importance of considering users' experiences and creating practical yet visually pleasing designs. However, to add an unexpected twist, let's delve into a philosophical concept: existentialism.Existentialism, a philosophical movement that emerged in the 19th and 20th centuries, explores the nature of human existence, freedom, and personal responsibility. It encourages individuals to find meaning and purpose in their lives through their own choices and actions. While it may seem unrelated to design at first, existentialism can offer an intriguing lens to analyze the quote by Watson.In existentialist thought, the idea of "good design must primarily serve people" takes on a deeper meaning. Design, in this context, transcends its practical and aesthetic functions and becomes a conduit for self-expression and human connection. It goes beyond serving immediate needs and becomes a reflection of our values, desires, and individuality.Aesthetics, in existentialist design philosophy, is not merely about superficial beauty but also about expressing the inner essence of the designer and resonating with the experience of those who interact with the design. A good design, from an existentialist perspective, is one that engages people on an emotional and intellectual level, igniting introspection and prompting a dialogue about our existence and place in the world.Existentialist design is about embracing the human condition and allowing the design to speak to individuals' existential concerns. It can be achieved by incorporating elements that evoke wonder, challenge preconceived notions, or offer opportunities for self-reflection. This unique approach to design aims to create connections and foster a sense of shared humanity among the users.When contemplating Watson's quote through an existentialist lens, the emphasis shifts from a utilitarian approach to a more holistic and human-centered one. The design becomes a medium for self-discovery, encouraging individuals to engage with their own existence and find meaning through their interaction with the designed product or environment.It is important to note that not all design needs to be existentialist in nature – practical and aesthetic considerations are still vital. However, incorporating existentialist principles into the design process can elevate the outcome, offering a deeper sense of fulfillment and relevance for users.In conclusion, Thomas J. Watson's quote highlights the importance of balancing practicality and aesthetics in business design, emphasizing that good design must primarily serve people. However, when we look at this quote through the lens of existentialism, it opens up a new perspective. Design becomes more than just a tool for functionality and aesthetics – it becomes a manifestation of human existence, a means to express our individuality, and a catalyst for introspection. By incorporating existentialist principles, design can transcend its traditional boundaries and create meaningful connections, facilitating a deeper understanding of ourselves and others. So, let us approach design not merely as a means to an end but as an opportunity to engage with our own existence and ultimately, serve the essential needs of humanity.