Theory: Bert Cooper represents the embodiment of the American Dream

In the world of Mad Men, where characters are constantly striving for success and recognition in the cutthroat advertising industry, Bert Cooper represents something more profound than a mere supporting character. He personifies the elusive concept of the American Dream, embodying the ideals of hard work, determination, and achieving personal and professional success.To understand this theory, we must delve into the character of Bert Cooper and analyze his actions and beliefs throughout the series. While Bert may initially seem like a peripheral figure, his influence over the agency and its characters is undeniable. Bert, as one of the founding partners of Sterling Cooper, possesses an astute business acumen that is deeply ingrained in his persona.One key aspect of the American Dream is the relentless pursuit of financial prosperity. Bert embodies this by consistently prioritizing the interests of Sterling Cooper and its bottom line over personal emotions or ethical dilemmas. His famous line to Roger, stating that they must do what their clients want because they took their money, highlights his single-minded focus on financial success and client satisfaction.Furthermore, Bert's interest in Japanese artwork and Eastern practices provides insight into his ideals of honor, integrity, and emotional detachment. These values align with traditional American values of hard work, self-reliance, and the pursuit of one's goals. By immersing himself in Japanese culture, Bert showcases his commitment to personal growth and the acquisition of knowledge, key components of the American Dream.Bert's fascination with space exploration also plays a significant role in our theory. He is shown keeping up with the advancements of the Apollo 11 moon landing and expresses curiosity about the unknown. This curiosity mirrors the American Dream's emphasis on exploration, innovation, and the belief in human achievement. Bert's interest in space exploration symbolizes the limitless possibilities that the American Dream promises to those who are willing to work hard and reach for the stars.Additionally, Bert's conservative beliefs and resistance to societal changes further reinforce his embodiment of the American Dream. As the 1960s ushered in an era of social and cultural upheaval, Bert remains steadfast in his beliefs, often clashing with the changing attitudes and values of the time. This resistance to change, while potentially seen as regressive, can be interpreted as a commitment to preserving the traditional American values that underpin the concept of the American Dream.In conclusion, Bert Cooper represents the embodiment of the American Dream in Mad Men. Through his unwavering dedication to financial success, his pursuit of knowledge and personal growth, and his resistance to societal changes, Bert personifies the core tenets of the American Dream. His character serves as a constant reminder that in the world of advertising and in life, success can be achieved through hard work, determination, and a commitment to traditional values.