Meaning of Ooooh Fashion by David Bowie

In David Bowie's hit song "Ooooh Fashion," the overall theme revolves around the power and allure of fashion. The song celebrates the transformative nature of fashion, and how it can make individuals feel glamorous, confident, and ready to take on the world. Through catchy lyrics and energetic beats, Bowie encapsulates the essence of fashion and its impact on society.One standout lyric in the song is "You see a sparkle, you spot a twinkle, When you see glimmer, It's my diamonds and pearls (ka-ching)." This lyric not only highlights the extravagance of fashion but also touches on the theme of materialism. It suggests that fashion has the ability to symbolize wealth and success, and the use of the onomatopoeic "ka-ching" emphasizes the glamorous and luxurious aspects of fashion.Another important lyric is "My only passion, the one for fashion, And everything that makes me shine like a star (ka-ching)." This lyric delves into the idea that fashion is not just a fleeting interest but rather a deep-rooted passion. It suggests that fashion is an integral part of the speaker's identity and a means for them to express their inner brilliance. The use of the phrase "shine like a star" also suggests that fashion can provide a sense of celebrity and adoration.A particularly interesting theme found within the lyrics is the concept of fashion as a form of empowerment and self-expression. The lyric "My clothes are sparkling, my skin is glowing, The stage is glittering when I do my walk, hey" reinforces the idea that fashion can be a tool for individuals to showcase their unique personalities and talents. The use of words like "sparkling," "glowing," and "glittering" highlights the transformative power of fashion, suggesting that it has the ability to elevate one's confidence and presence.Additionally, the lyric "Fashion, you gotta turn it to the left, Fashion, you gotta turn it to the right" introduces the theme of adaptability and flexibility within the fashion industry. It conveys the notion that fashion is not a stagnant concept but rather one that constantly evolves and changes. By emphasizing the need to turn fashion in different directions, Bowie suggests that individuals must be open to embracing new trends and experimenting with their style in order to stay relevant.Lastly, the refrain "We are the Bratz, And now we're coming to town, Me and my girls, Will bring the fashion around" highlights the idea of fashion as a communal experience. It suggests that fashion can create a sense of unity and camaraderie amongst friends, emphasizing the power of collective creativity and collaboration. The use of the phrase "bring the fashion around" implies that fashion has the ability to transcend individual boundaries and create a shared experience that is both exciting and influential.Overall, "Ooooh Fashion" by David Bowie encompasses multiple imaginative themes related to the allure and influence of fashion. Through its lyrics, the song explores the themes of materialism, self-expression, adaptability, empowerment, and communal creativity. By celebrating fashion as a transformative force, Bowie captures the essence of its appeal and reminds us of its ability to empower and inspire on both an individual and societal level.