Cynthia Rowley: 'I try to look at design from a more conceptual standpoint.'

I try to look at design from a more conceptual standpoint.

In her quote, fashion designer Cynthia Rowley offers insight into her approach to design, emphasizing the importance of looking at it from a more conceptual standpoint. This means going beyond the surface level and considering the deeper meaning, ideas, and intentions behind the design. This approach is crucial in creating unique and impactful designs that resonate with individuals on a more profound level, evoking emotions and sparking intellectual engagement.Now, imagine for a moment that we delve into a different field of study, philosophy, to explore the concept of idealism – the belief that reality is fundamentally mental or immaterial in nature. By combining Rowley's emphasis on conceptual standpoint with the philosophical concept of idealism, an unexpected connection emerges. Just as philosophy brings forth a world of abstract ideas and intangible concepts, Rowley suggests that design should transcend mere aesthetics and surface-level appeal.At first glance, design and philosophy may seem like two distant crafts, but upon closer examination, we find that both share a common thread: the pursuit of conceptual understanding. Just as philosophers seek to unravel the mysteries of existence, design also strives to convey deeper messages and ideas through artistic expression.By applying a conceptual standpoint to design, creators can take inspiration from a multitude of sources outside conventional aesthetics. They can draw insights from historical events, cultural movements, or personal experiences, weaving these conceptual elements together into a cohesive design narrative. This approach allows design to become a medium for storytelling, a vehicle for expressing complex emotions, and a means of engaging with the world in a profound and thought-provoking way.To understand the power of conceptual design, let's consider an example. Imagine a clothing collection that draws inspiration from the chaos and uncertainty of the modern world. Through the clever use of asymmetrical lines, abstract prints, and unconventional materials, the designer communicates a sense of unease, unpredictability, and a yearning for stability. By looking beyond conventional beauty, the collection invites viewers to contemplate the deeper meanings behind the designs, creating a dialogue and connection between the creator, the fashion enthusiasts, and the world at large.Moreover, conceptual design breaks free from the confines of time and trends, allowing designers to create timeless pieces that transcend passing fashions. By tapping into universal themes, emotions, and ideas, these designs speak to individuals across time and cultures. They become symbolic representations of shared human experiences, crossing boundaries and fostering a sense of unity.In essence, Cynthia Rowley's insightful quote encourages designers to embrace the power of conceptual design in their creative process. By looking beyond surface-level aesthetics and delving into deeper meanings and ideas, designers can create works that resonate with individuals on multiple levels. By intertwining disciplines such as philosophy and design, we open up new avenues for exploration, infusing creativity with intellectual depth and provoking conversations that extend far beyond the fashion industry. In doing so, we not only elevate the art of design but also bring about a greater appreciation and understanding of the world around us.